My images become cheaper by the day. Over the last 25 years I made several case studies on how long customers use the photography I meticulously crafted for them. It ranges from 5 to 23 years up till now. Let’s take Designcenter De winkelhaak/ House of C in Antwerp for example.In the year 2002 I made an extensive reportage of the building for the architects Coby Manders, Filip Pittillion and the De Winkelhaak. The hero shot of the building was published on the front page of the Newsweek issue of September 2, 2002. Now 17 years on, many of those images, shot on the best technology available at the time, are still used by De Winkelhaak. They’ve become part of their brand. In those 17 years they had to maintain and replaced the company cars and the computers several times. My images are still there at no extra cost. A quick calculation tells us that so far my images have cost them € 0,30/month/per piece. And every month they become cheaper. I dare you to find a cheaper marketing and branding tool with such an impact ! Top notch photography is not a one time cost Top notch photography is a long term investment with a huge return !